Monday, May 18, 2020

A Proposal Of Your E Commerce Strategy - 1824 Words

The proposal Part I: a. A plan of your e-commerce strategy is to recommend how Pay-Days can use these methods to promote their e-commerce system, taking into account: You must consider their target audience and what could be done to increase their clientele. What are the different ways in which PlayDays can use to promote their online e-commerce system? The site structure: Customer interface eg ease of use, display of products, personal details entry, credit card entry, other types of payment, delivery details; image; style In order for my client PlayDays to promote themselves in the most effective way possible, it is important that they should focus on the appearance of the UI (User Interface) of the website as this may arguably be the most important area to worry about when a customer is accessing the e- commerce website. If PlayDays has an unprofessional UI for the customers to use, this may be too unattractive or difficult to navigate which could consequently mean losing out on sales or even causing somewhat damage to the reputation of the business as unprofessionalism will lead to customers to lose trust which would surely do more harm than good. Therefore, by putting in the time and effort in the structure of the site in terms of layout and ease of use for users, this may lead to positive word of mouth recommendations which could essentially lead to the promotion of PlayDays amongst its target market. Navigation links clearly displayed s †¦.. 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